Publisher Information

Future PLC is an award-winning international media group and leading digital business. They reach more than 51 million international consumers a month and create world-class content and advertising solutions for passionate consumers online, on tablet & smartphone and in print. Their online presence has grown by 46% year-on-year and they are also the leading publisher on tablets such as the iPad. They have a wide variety of magazines that cover Technology, Games, Film, Music, Women’s Creative, Photography, Creative & Design, Sport and Auto.

Their gaming magazines such as the ‘Official Nintendo Magazine’ and ‘Official Xbox Magazine’ and websites such as ‘PCGamer.com’ and GamesRadar.com’ draw in large audiences, with more than 8.8 million visiting the gaming related websites every month.

Bauer Media reaches over 19 million audience members every week through a variety of music, sport and leisure magazines such as ‘Q’, ‘Match’ and ‘Bird Watching’. Bauer Media is in a unique position to be able to deliver ground-breaking consumer insight to media professionals, having more market leading brands across a wider breadth of markets than any other media owner.

Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.

IPC Media is the UK’s leading consumer magazine and digital publisher with more than 60 different and iconic brands across different platforms such as print, mobile, tablets and online. They engage with 26 million UK adults- almost two thirds of UK women and 40% of UK men. Their website also attracts an average of 25 million global users every month.

A notable website under IPC is ‘Mousebreaker’ which is aimed at male “casual” gamers. It has an audience of 3 million members and the website is best known for its popular sports games, topical satirical games and the cheeky British sense of humour Imagine is one of the world’s leading technology companies, publishing over 20 print and digital magazines and having 29 websites for their brands. They cover 4 key areas; technology, photography, science and video games. Notable gaming magazines include ‘Retro Gamer’, ‘Play’ and ‘games tm’ which have target audiences of 90% male ages 22-40, 95% male aged 18-30 and 90% male aged 18-35 respectively.

Rolling Stone Full Magazine Analysis

Rolling Stone Full Magazine Analysis

http://www.srds.com/mediakits/rollingstone/demographics.html

As of spring 2013, 12,411 Adults (18+) are committed audience members to the bi-weekly Rolling Stone. Of this 7365 (59.3%) are Male and 5046 (40.7%) are Female with 18-24 year olds making up the biggest percentage of the audience at a massive 27.6% and the median age being 34.2% due to 78.4% being aged between 18-49. The average number of readers per copy of Rolling Stone is 8.51%.

The audience have an average Household Income (HHI) of $66,674 with 61.5% earning an income of over $50,000. 73.4% are employed with the other 25.4% being professional or managerial.

61.9% attend a Postgraduate University, 26.9% attend a Graduate University and 14.1% attend College.

50% (6201 people) are single, 35.5% are married and 46.8% have children in their home.  Of the target audience 56.7% own their home and the average value of a home is $206,183.

73.9% of the audience are White, followed by Spanish/ Hispanics with 16.6%. The ethnic group with the least audience members is Asians at 1.8%.

The total number of Rolling Stone issues in circulation is 1,464,943 with 1,389,552 being paid for via subscriptions and 75, 391 being paid for on the newsstand and a bonus 14,493 being circulated every two weeks. A single copy of Rolling Stone costs $4.99 with the subscription costing £39.96 per year.

They hold yearly festivals which celebrate Music, TV, Sports, Games, and Movies.

In this media kit they also list the 2014 rates for colour and black and white adverts.  A full page colour advert costing $211,580 in Gross and $179,843 in Net. A full page Black and White advert costs $190,422 in Gross and $161,859 in Net. Both of these costs are for one issue of Rolling Stone.

They also have a digital version which continues to increase with the growing online editorial staff and distinguished journalists creating content exclusively for Rolling Stone Digital.  It covers breaking news, music and movie reviews, blogs, “Best Ever” lists and a huge archive where over 1000 issues of Rolling Stone can be accessed.  The audience for the digital version is split at 62% Male and 38% Female with the average age being at 33 and 3.6 million unique visitors.

They have a successful Facebook and Twitter page with around 3,900,000 fans on Facebook and 4.29 million followers on Twitter.

Electronic Gaming Monthly feature article analysis

Electronic Gaming Monthly feature article analysis, a photo by Jack Trueman on Flickr.

Kerrang feature article analysis

Kerrang feature article analysis, a photo by Jack Trueman on Flickr.

Drummer Contents Page Analysis

Drummer Contents Page Analysis, a photo by Jack Trueman on Flickr.

NME magazine contents page analysis

NME magazine contents page analysis, a photo by Jack Trueman on Flickr.

"This is Rock" magazine front cover analysis

QueenANATOThisIsRockcvr, a photo by Jack Trueman on Flickr.

"Classic Rock" magazine front cover analysis

ROCK MAG _3, a photo by Jack Trueman on Flickr.

"Edge" magazine front cover analysis

E256-cover_thumb, a photo by Jack Trueman on Flickr.

Contents Page

College Magazine Cover

Questionnaire Analysis

Magazine Cover Analysis

The masthead of the magazine will give the audience a representation of the topics covered in the magazine. The target audience for the magazine is college/university students with a high interest in technology as the magazine is only released exclusively on iPads. The top cover-line again shows us that the audience should have an interest in technology. However the bottom two cover-lines are about sport and healthy eating on a budget connoting that it’s an important factor of college life and shouldn’t be ignored representing the point that the directors of the magazine feel this to be vital to survive at college.

If we move on to the girl we can see that she is holding books giving the connotation of intelligence signifying that education is important in college. She is also smiling which gives college a positive representation as she has connotations of happiness and joy.

The font and background colours are very bold, bright and contrast well with each other and really make the girl stand out. The masthead is bold, white and uppercase, which stands out among the other bright colours and also makes the audience read it slower and thus taking more time to look at the aim of the magazine.

Questionnaire

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