Rolling Stone Full Magazine Analysis

Rolling Stone Full Magazine Analysis

http://www.srds.com/mediakits/rollingstone/demographics.html

As of spring 2013, 12,411 Adults (18+) are committed audience members to the bi-weekly Rolling Stone. Of this 7365 (59.3%) are Male and 5046 (40.7%) are Female with 18-24 year olds making up the biggest percentage of the audience at a massive 27.6% and the median age being 34.2% due to 78.4% being aged between 18-49. The average number of readers per copy of Rolling Stone is 8.51%.

The audience have an average Household Income (HHI) of $66,674 with 61.5% earning an income of over $50,000. 73.4% are employed with the other 25.4% being professional or managerial.

61.9% attend a Postgraduate University, 26.9% attend a Graduate University and 14.1% attend College.

50% (6201 people) are single, 35.5% are married and 46.8% have children in their home.  Of the target audience 56.7% own their home and the average value of a home is $206,183.

73.9% of the audience are White, followed by Spanish/ Hispanics with 16.6%. The ethnic group with the least audience members is Asians at 1.8%.

The total number of Rolling Stone issues in circulation is 1,464,943 with 1,389,552 being paid for via subscriptions and 75, 391 being paid for on the newsstand and a bonus 14,493 being circulated every two weeks. A single copy of Rolling Stone costs $4.99 with the subscription costing £39.96 per year.

They hold yearly festivals which celebrate Music, TV, Sports, Games, and Movies.

In this media kit they also list the 2014 rates for colour and black and white adverts.  A full page colour advert costing $211,580 in Gross and $179,843 in Net. A full page Black and White advert costs $190,422 in Gross and $161,859 in Net. Both of these costs are for one issue of Rolling Stone.

They also have a digital version which continues to increase with the growing online editorial staff and distinguished journalists creating content exclusively for Rolling Stone Digital.  It covers breaking news, music and movie reviews, blogs, “Best Ever” lists and a huge archive where over 1000 issues of Rolling Stone can be accessed.  The audience for the digital version is split at 62% Male and 38% Female with the average age being at 33 and 3.6 million unique visitors.

They have a successful Facebook and Twitter page with around 3,900,000 fans on Facebook and 4.29 million followers on Twitter.