The masthead of the magazine will give the audience a
representation of the topics covered in the magazine. The target audience for
the magazine is college/university students with a high interest in technology
as the magazine is only released exclusively on iPads. The top cover-line again
shows us that the audience should have an interest in technology. However the
bottom two cover-lines are about sport and healthy eating on a budget connoting
that it’s an important factor of college life and shouldn’t be ignored
representing the point that the directors of the magazine feel this to be vital
to survive at college.
If we move on to the girl we can see that she is holding
books giving the connotation of intelligence signifying that education is
important in college. She is also smiling which gives college a positive
representation as she has connotations of happiness and joy.
The font and background colours are very bold, bright and
contrast well with each other and really make the girl stand out. The masthead
is bold, white and uppercase, which stands out among the other bright colours
and also makes the audience read it slower and thus taking more time to look at
the aim of the magazine.
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