The results from my questionnaire give me an idea of who my target audience are, what they are interested in and what I should put in my magazine.
The first thing my results show is that my target audience is 85% 16-18 years old and 60% male with an interest in hard rock, folk rolk and heavy metal along with an interest in different genres or video games; mostly being action adventure, first person shooter or role playing game.
My questionnaire also told me that 40% audience chose a weekly magazine, priced at £2-3 to be the best option. The cheap price and weekly schedule would mean that not as much content could be made, like in magazines such as Kerrang and NME, and content could be spread over various weeks enticing the audience to come back week after week in order to read more and finish continuous articles.
60% of the target audience were more interested in video games over music meaning I'd have to orientate the magazine more towards the video game aspect in order to appeal to the majority and focus more articles on the gaming aspect.
An overwhelming majority of results, 93%, stated that a free gift or offer would persuade them to buy the magazine. This follows a convention of magazine and makes the magazine more appealing to the target audience as they are getting a free and interesting gift with their magazine. 66% of respondents would also state that they'd read an online version of the magazine representing that the target audience would use convergence to keep up to date with the magazine and use new digital technologies to access the magazine and the back catalogue.
50% of the respondents also said they'd like to see additional articles on technology, as it's closely linked to the music and video games elements of the magazine and is something that automatically appeals to the target audience. This was closely followed by 28% of respondents wanting articles on TV or Film reviews, which again links with the technological media aspect of the magazine and both of these article ideas would fit with the tone of the magazine and appeal to the target audience.
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