Flip Snack questionnaire analysis

The results from my questionnaire give me an idea of who my target audience are, what they are interested in and what I should put in my magazine.
The first thing my results show is that my target audience is 85% 16-18 years old and 60% male with an interest in hard rock, folk rolk and heavy metal along with an interest in different genres or video games; mostly being action adventure, first person shooter or role playing game.
My questionnaire also told me that 40% audience chose a weekly magazine, priced at £2-3 to be the best option. The cheap price and weekly schedule would mean that not as much content could be made, like in magazines such as Kerrang and NME, and content could be spread over various weeks enticing the audience to come back week after week in order to read more and finish continuous articles.
60% of the target audience were more interested in video games over music meaning I'd have to orientate the magazine more towards the video game aspect in order to appeal to the majority and focus more articles on the gaming aspect.
An overwhelming majority of results, 93%, stated that a free gift or offer would persuade them to buy the magazine. This follows a convention of magazine and makes the magazine more appealing to the target audience as they are getting a free and interesting gift with their magazine. 66% of respondents would also state that they'd read an online version of the magazine representing that the target audience would use convergence to keep up to date with the magazine and use new digital technologies to access the magazine and the back catalogue.
50% of the respondents also said they'd like to see additional articles on technology, as it's closely linked to the music and video games elements of the magazine and is something that automatically appeals to the target audience. This was closely followed by 28% of respondents wanting articles on TV or Film reviews, which again links with the technological media aspect of the magazine and both of these article ideas would fit with the tone of the magazine and appeal to the target audience.

Draft versions of contents page, feature article and front cover

The contents page would feature an image of an exclusive article, that can only be read in my magazine to connote how special it is and that it can't be read anywhere else. 

If the image was to do with music I'd get an image of a live performance or a low key studio shot of the band with thier instruments to represent to the audience who the band are and what they play whilst also highlighting it's an exclusive article. 

In relation to video games I'd get a screen shot of the exclusive game to tease the audience before they read the preview/review and seeming as it'd be composed centre frame on this page it'd also give it connotations of importance meaning the target audience are more likely to be interested and read the article. 

The images here would differ dependent on article. If the article was music based, like the front cover, I'd have an image of the musician or band focused on their music and have some images of them playing to represent that the magazine covers all the newest and live news and interviews.

If the article was on video games, it would probably be a review or preview of a game and instead of live images I'd get screenshots of the game  and a review style article deconstructing the game.

The main image in the middle of the magazine will be a wide shot of an individual or band in a low key light and brighter fonts around the edge. If the image is one of a musician I'd have them playing their instrument and have a look of concentration on their face to connote they're focused and passionate about their music.

These are the draft versions of my magazine contents page, feature article and front cover which will be used as reference when I make the final coursework pieces, and were all intertextulised from the front covers, feature articles and contents pages I analysed on Flickr and posted to by Blogger page. 

Original ideas statement

My Magazine idea is a Music and Video Games combination looking at the latest and greatest of the two media platforms.

The music I plan to cover and review includes Rock, Punk, Metal, Electronic, Pop, Country, Ska and Video Game Soundtracks ranging from the 1950’s to today.

The video games I plan to cover and review include FPS, RPG and adventure games along with other popular genres over a range of retro, current and next generation consoles, along with looking at deals, news and consoles.

I also plan to look at technology news and upcoming gadgets too as it was the most requested feature from my questionnaire responses.

Colour moodboard

I feel these colors would be appropriate in my magazine as they would appeal to the audience. The top 6 colors in the grid are more basic colors that appeal to a wide variety and are recognizable and popular colors that can be used in a variety of different shapes and fonts to create different moods in the text. If I were to use the second row of colors then the article would seem bright and cheerful due to the bright and basic colors.
The bottom 6 colors are more complex than the top 6 and feature a row of darker colors of browns and grey, as the darker colors will appeal to the target audience as the magazine will talk about rock and metal music which is usually associated with those genres of music. The bottom row can be aimed at video games more as, although they are bright and colorful like the top 6, the orange and blue are lighter representing more childish games and the darker green is alone as it represents more grown up games and can be used in articles about these kinds of games.
I feel that I'll use black, white, red and yellow the most due to the fact they are more basic and universal colours that can be applied to both the heavy rock and video game aspects of the magazine and thus appeal to both aspects of the target audience

Font moodboard

Above, I have a selection of fonts that I think would work well in the magazine. I chose the color black for the fonts as it has connotations of being bold, strong and eye-catching and stands out against the white background it'll be placed on. The first font connotes informality, loudness and is brash and bold. It would make the magazine appear to discuss punk music which could deter some members of the target audience.
The second font is softer and rounder but is still bold and eye-catching.
The third font has connotations of high class and is intertextual to the Led Zeppelin logo, a band which heavily inspired me and will be like by the target audience of the magazine.
The fourth font had a red drop shadow to give it extra emphasis and to make it stand out even more, as the red draws your attention easily and makes you want to look at the logo.
The fifth logo has a fading scale at the end of the font giving the font a sense of depth.
Also, depending on the lighting of the image I'll take, the font for the masthead could be a bright colour like red or yellow in order to stand out on the front cover.

Advertiser moodboard

The brands seen in this moodboard are all companies that could advertise in my magazine. There is a range of video game related companies such as Nintendo, Xbox and PlayStation along with companies like GAME, Cex, Hmv, Currys/ PC World and Insert Coin Clothing who sell games, accessories and clothes related to games. Adverts from these companies would be relevant and apply to the target audience who will have bought the magazine to read about video games. The same thing applies to the musical aspect of the magazine as companies like Hmv sell music.
Microsoft, htc, apple, other smart phones and other technology shown could advertise easily in the magazine as technology was the most requested feature that people wanted from the questionnaire responses so to advertise new gadgets would appeal to a wide variety of the audience.
Companies such as McDonalds, KFC and Monster Energy are advertised as they are cheap and popular food with the target audience.

Magazine Mood Board

The musical groups represented in the paragraph cover a wide era of changing music and different genres such as country, heavy and influential rock along with video game orchestral soundtracks from games such as Halo, The Legend of Zelda and Doom. These games and their respective consoles, along with the others present on the moodboard, interest me so therefore they would interest the target audience of the magazine. Featured in moodboard are also references to popular internet celebrities, shows and groups such as TomSka, Bravest Warriors and Rooster Teeth. Social media is also featured on the moodboard with Twitter and Facebook making an appearance as they are heavily used applications for the target audience.
The magazine I intend to make is music and video-game related and could also feature elements of other big and easily accessible media that the target audience would be interested in; such as TV, film and the internet and would converge news from all of these sources into one magazine and would mean I could get a larger circulation from the audience as there'd be more for the audience to consume.

Publisher Information

Future PLC is an award-winning international media group and leading digital business. They reach more than 51 million international consumers a month and create world-class content and advertising solutions for passionate consumers online, on tablet & smartphone and in print. Their online presence has grown by 46% year-on-year and they are also the leading publisher on tablets such as the iPad. They have a wide variety of magazines that cover Technology, Games, Film, Music, Women’s Creative, Photography, Creative & Design, Sport and Auto.

Their gaming magazines such as the ‘Official Nintendo Magazine’ and ‘Official Xbox Magazine’ and websites such as ‘PCGamer.com’ and GamesRadar.com’ draw in large audiences, with more than 8.8 million visiting the gaming related websites every month.

Bauer Media reaches over 19 million audience members every week through a variety of music, sport and leisure magazines such as ‘Q’, ‘Match’ and ‘Bird Watching’. Bauer Media is in a unique position to be able to deliver ground-breaking consumer insight to media professionals, having more market leading brands across a wider breadth of markets than any other media owner.

Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.

IPC Media is the UK’s leading consumer magazine and digital publisher with more than 60 different and iconic brands across different platforms such as print, mobile, tablets and online. They engage with 26 million UK adults- almost two thirds of UK women and 40% of UK men. Their website also attracts an average of 25 million global users every month.

A notable website under IPC is ‘Mousebreaker’ which is aimed at male “casual” gamers. It has an audience of 3 million members and the website is best known for its popular sports games, topical satirical games and the cheeky British sense of humour Imagine is one of the world’s leading technology companies, publishing over 20 print and digital magazines and having 29 websites for their brands. They cover 4 key areas; technology, photography, science and video games. Notable gaming magazines include ‘Retro Gamer’, ‘Play’ and ‘games tm’ which have target audiences of 90% male ages 22-40, 95% male aged 18-30 and 90% male aged 18-35 respectively.

Rolling Stone Full Magazine Analysis

Rolling Stone Full Magazine Analysis

http://www.srds.com/mediakits/rollingstone/demographics.html

As of spring 2013, 12,411 Adults (18+) are committed audience members to the bi-weekly Rolling Stone. Of this 7365 (59.3%) are Male and 5046 (40.7%) are Female with 18-24 year olds making up the biggest percentage of the audience at a massive 27.6% and the median age being 34.2% due to 78.4% being aged between 18-49. The average number of readers per copy of Rolling Stone is 8.51%.

The audience have an average Household Income (HHI) of $66,674 with 61.5% earning an income of over $50,000. 73.4% are employed with the other 25.4% being professional or managerial.

61.9% attend a Postgraduate University, 26.9% attend a Graduate University and 14.1% attend College.

50% (6201 people) are single, 35.5% are married and 46.8% have children in their home.  Of the target audience 56.7% own their home and the average value of a home is $206,183.

73.9% of the audience are White, followed by Spanish/ Hispanics with 16.6%. The ethnic group with the least audience members is Asians at 1.8%.

The total number of Rolling Stone issues in circulation is 1,464,943 with 1,389,552 being paid for via subscriptions and 75, 391 being paid for on the newsstand and a bonus 14,493 being circulated every two weeks. A single copy of Rolling Stone costs $4.99 with the subscription costing £39.96 per year.

They hold yearly festivals which celebrate Music, TV, Sports, Games, and Movies.

In this media kit they also list the 2014 rates for colour and black and white adverts.  A full page colour advert costing $211,580 in Gross and $179,843 in Net. A full page Black and White advert costs $190,422 in Gross and $161,859 in Net. Both of these costs are for one issue of Rolling Stone.

They also have a digital version which continues to increase with the growing online editorial staff and distinguished journalists creating content exclusively for Rolling Stone Digital.  It covers breaking news, music and movie reviews, blogs, “Best Ever” lists and a huge archive where over 1000 issues of Rolling Stone can be accessed.  The audience for the digital version is split at 62% Male and 38% Female with the average age being at 33 and 3.6 million unique visitors.

They have a successful Facebook and Twitter page with around 3,900,000 fans on Facebook and 4.29 million followers on Twitter.

Electronic Gaming Monthly feature article analysis

Electronic Gaming Monthly feature article analysis, a photo by Jack Trueman on Flickr.

Kerrang feature article analysis

Kerrang feature article analysis, a photo by Jack Trueman on Flickr.

Drummer Contents Page Analysis

Drummer Contents Page Analysis, a photo by Jack Trueman on Flickr.

NME magazine contents page analysis

NME magazine contents page analysis, a photo by Jack Trueman on Flickr.

"This is Rock" magazine front cover analysis

QueenANATOThisIsRockcvr, a photo by Jack Trueman on Flickr.

"Classic Rock" magazine front cover analysis

ROCK MAG _3, a photo by Jack Trueman on Flickr.

"Edge" magazine front cover analysis

E256-cover_thumb, a photo by Jack Trueman on Flickr.

Contents Page

College Magazine Cover

Questionnaire Analysis

Magazine Cover Analysis

The masthead of the magazine will give the audience a representation of the topics covered in the magazine. The target audience for the magazine is college/university students with a high interest in technology as the magazine is only released exclusively on iPads. The top cover-line again shows us that the audience should have an interest in technology. However the bottom two cover-lines are about sport and healthy eating on a budget connoting that it’s an important factor of college life and shouldn’t be ignored representing the point that the directors of the magazine feel this to be vital to survive at college.

If we move on to the girl we can see that she is holding books giving the connotation of intelligence signifying that education is important in college. She is also smiling which gives college a positive representation as she has connotations of happiness and joy.

The font and background colours are very bold, bright and contrast well with each other and really make the girl stand out. The masthead is bold, white and uppercase, which stands out among the other bright colours and also makes the audience read it slower and thus taking more time to look at the aim of the magazine.

Questionnaire

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